Services — ECA Media Group
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Service 01

Campaign Strategy
& Consulting

Data-Driven · Phased Execution · Full Cycle

We build end-to-end campaign plans grounded in voter data — not assumptions. From the announcement strategy to Election Night, every phase is mapped, resourced, and sequenced for maximum impact. We work in swing territory, underdog races, and high-stakes primaries. We've won in all three.

What's Included
★Voter universe modeling & targeting
★Phased campaign plan (launch through GOTV)
★Budget architecture & spending discipline
★Precinct-level micro-targeting
★Weekly strategy reviews & pivots
★Opposition research integration
★Messaging framework & narrative arc
★KPI dashboard & performance benchmarks
★Multi-channel coordination calendar
01
Assess

District analysis, voter file audit, opponent landscape

02
Architect

Build phased plan, universe targets, budget allocation

03
Execute

Deploy tactics across field, mail, digital, and press

04
Adapt

Weekly data reviews, real-time optimization through Election Day

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Service 02

Field Operations
& VoteBuilder / VAN

Doors · Phones · Data Quality · GOTV

Field is not October. We deploy operations in March, build volunteer infrastructure through the spring, and arrive at GOTV with a machine — not a scramble. Every door knocked is logged same-day. Every conversation moves the voter file forward. We train your team to treat VAN as the strategic asset it is.

What's Included
★VAN setup, universe pulls & walk packet production
★Volunteer recruitment & training programs
★Canvass event planning & management
★Phone & text banking operations
★Daily contact tracking & performance metrics
★Data quality audits & voter file hygiene
★72-hour GOTV plan & command center setup
★Precinct captain structure & accountability
★Real-time voted-voter chase on Election Day
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Service 03

Political Communications
& Messaging

Mail · Digital · Press · Integrated Narrative

One message. Every channel. We architect a unified narrative and deploy it across direct mail, digital advertising, field scripts, and press strategy — timed for maximum repetition and reinforcement. Our contrast methodology lets the opponent's record stand as plain fact, without editorializing. The record is the indictment.

What's Included
★Core messaging framework & narrative architecture
★Direct mail program design & copy
★Digital ad strategy (Facebook, Instagram, YouTube)
★Press release drafting & media outreach
★Field scripts & phone bank talking points
★Social media content calendars & copy
★Contrast & rapid response messaging
★A/B message testing frameworks
★GOTV motivational messaging
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Service 04

Website Design,
Photography & Video

Professional · Campaign-Ready · Multi-Platform

Political messaging lives or dies on visual credibility. Amateur design signals an amateur campaign. We produce professional-grade websites, event photography, and video content that communicates competence before a voter reads a single word. Every visual deliverable is campaign-ready — built for print, digital, and broadcast.

Website Design
★Campaign websites (WordPress, custom HTML)
★Candidate profile & bio pages
★Caucus & organization websites
★Donation & volunteer intake pages
★Issue microsites & landing pages
★Mobile-optimized, ADA-accessible builds
Photography & Video
★Campaign event photography
★Candidate portrait & headshot sessions
★Caucus & party event documentation
★Bio & announcement video production
★Issue spotlight video series
★Social media video content (Reels, Stories)
★ Portfolio & Examples
See the Work at LawsDesign.com

Browse our full portfolio of website design, campaign photography, event documentation, and video production for Democratic candidates and organizations across Pennsylvania.

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Service 05

Coalition Building
& Caucus Infrastructure

Year-Round · Institutional · Durable

Coalitions don't build themselves. As a Pennsylvania Democratic State Committee member representing Northampton County, Michael Laws has spent years forging cross-county relationships, building trust across communities, and creating the kind of durable political infrastructure that moves votes — and people. Coalition work is architecture: governance structures, endorsement processes, cross-community relationships, and institutional positioning that makes you a power broker regardless of which candidate wins. We build organizations that outlast any single election cycle.

What's Included
★Caucus formation & governance structure
★Endorsement strategy & candidate vetting
★Cross-county coalition development
★Statewide organizational expansion planning
★Institutional neutrality & power-broker positioning
★Slate coordination & cross-campaign promotion
★Member communications & newsletter systems
★Event planning & presence strategy
★Digital presence for caucus web & social
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Service 06

Candidate & Organizer
Training Programs

VoteBuilder · Digital · AI Ethics · Campaign Fundamentals

Too many candidates and organizers are handed tools they don't know how to use. We close that gap. Our training programs are practical, hands-on, and grounded in real Pennsylvania Democratic operations. We don't teach theory. We teach what works — right now, in your district, with your volunteer base.

Training Modules Available
★VoteBuilder / VAN fundamentals & advanced operations
★Social media strategy for Democratic candidates
★AI ethics in political organizing
★Campaign fundamentals for first-time candidates
★Canvassing technique & conversation quality
★Volunteer management & retention systems
★Digital advertising basics (Meta, Google)
★Messaging & storytelling for overlooked candidates
★Press & media training for new candidates
Start Here
Ready to Build to Win?

Every successful campaign starts with a conversation. Tell us about your race, your community, and what you're building. We'll tell you exactly how we can help.

Bethlehem, PA · Serving PA Statewide