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Services — ECA Media Group
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Service 01

Campaign Strategy
& Consulting

Data-Driven · Phased Execution · Full Cycle

We build end-to-end campaign plans grounded in voter data — not assumptions. From the announcement strategy to Election Night, every phase is mapped, resourced, and sequenced for maximum impact. We work in swing territory, underdog races, and high-stakes primaries. We've won in all three.

What's Included
Voter universe modeling & targeting
Phased campaign plan (launch through GOTV)
Budget architecture & spending discipline
Precinct-level micro-targeting
Weekly strategy reviews & pivots
Opposition research integration
Messaging framework & narrative arc
KPI dashboard & performance benchmarks
Multi-channel coordination calendar
01
Assess

District analysis, voter file audit, opponent landscape

02
Architect

Build phased plan, universe targets, budget allocation

03
Execute

Deploy tactics across field, mail, digital, and press

04
Adapt

Weekly data reviews, real-time optimization through Election Day

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Service 02

Field Operations
& VoteBuilder / VAN

Doors · Phones · Data Quality · GOTV

Field is not October. We deploy operations in March, build volunteer infrastructure through the spring, and arrive at GOTV with a machine — not a scramble. Every door knocked is logged same-day. Every conversation moves the voter file forward. We train your team to treat VAN as the strategic asset it is.

What's Included
VAN setup, universe pulls & walk packet production
Volunteer recruitment & training programs
Canvass event planning & management
Phone & text banking operations
Daily contact tracking & performance metrics
Data quality audits & voter file hygiene
72-hour GOTV plan & command center setup
Precinct captain structure & accountability
Real-time voted-voter chase on Election Day
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Service 03

Political Communications
& Messaging

Mail · Digital · Press · Integrated Narrative

One message. Every channel. We architect a unified narrative and deploy it across direct mail, digital advertising, field scripts, and press strategy — timed for maximum repetition and reinforcement. Our contrast methodology lets the opponent's record stand as plain fact, without editorializing. The record is the indictment.

What's Included
Core messaging framework & narrative architecture
Direct mail program design & copy
Digital ad strategy (Facebook, Instagram, YouTube)
Press release drafting & media outreach
Field scripts & phone bank talking points
Social media content calendars & copy
Contrast & rapid response messaging
A/B message testing frameworks
GOTV motivational messaging
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Service 04

Website Design,
Photography & Video

Professional · Campaign-Ready · Multi-Platform

Political messaging lives or dies on visual credibility. Amateur design signals an amateur campaign. We produce professional-grade websites, event photography, and video content that communicates competence before a voter reads a single word. Every visual deliverable is campaign-ready — built for print, digital, and broadcast.

Website Design
Campaign websites (WordPress, custom HTML)
Candidate profile & bio pages
Caucus & organization websites
Donation & volunteer intake pages
Issue microsites & landing pages
Mobile-optimized, ADA-accessible builds
Photography & Video
Campaign event photography
Candidate portrait & headshot sessions
Caucus & party event documentation
Bio & announcement video production
Issue spotlight video series
Social media video content (Reels, Stories)
★ Portfolio & Examples
See the Work at LawsDesign.com

Browse our full portfolio of website design, campaign photography, event documentation, and video production for Democratic candidates and organizations across Pennsylvania.

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Service 05

Coalition Building
& Caucus Infrastructure

Year-Round · Institutional · Durable

Coalitions don't build themselves. As a Pennsylvania Democratic State Committee member representing Northampton County, Michael Laws has spent years forging cross-county relationships, building trust across communities, and creating the kind of durable political infrastructure that moves votes — and people. Coalition work is architecture: governance structures, endorsement processes, cross-community relationships, and institutional positioning that makes you a power broker regardless of which candidate wins. We build organizations that outlast any single election cycle.

What's Included
Caucus formation & governance structure
Endorsement strategy & candidate vetting
Cross-county coalition development
Statewide organizational expansion planning
Institutional neutrality & power-broker positioning
Slate coordination & cross-campaign promotion
Member communications & newsletter systems
Event planning & presence strategy
Digital presence for caucus web & social
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Service 06

Candidate & Organizer
Training Programs

VoteBuilder · Digital · AI Ethics · Campaign Fundamentals

Too many candidates and organizers are handed tools they don't know how to use. We close that gap. Our training programs are practical, hands-on, and grounded in real Pennsylvania Democratic operations. We don't teach theory. We teach what works — right now, in your district, with your volunteer base.

Training Modules Available
VoteBuilder / VAN fundamentals & advanced operations
Social media strategy for Democratic candidates
AI ethics in political organizing
Campaign fundamentals for first-time candidates
Canvassing technique & conversation quality
Volunteer management & retention systems
Digital advertising basics (Meta, Google)
Messaging & storytelling for overlooked candidates
Press & media training for new candidates
Start Here
Ready to Build to Win?

Every successful campaign starts with a conversation. Tell us about your race, your community, and what you're building. We'll tell you exactly how we can help.

Bethlehem, PA · Serving PA Statewide