Direct Mail Precision.
Digital Speed.
IP Targeting delivers your campaign message to the exact household you intend — no cookies, no guesswork, no wasted impressions. The most powerful voter contact tool in modern political programs.
The Digital Evolution
of Direct Mail
Think of how direct mail works: you send printed ads to a verified list of street addresses. IP Targeting mirrors this strategy exactly — but the advertisement is delivered online instead of in a mailbox.
We match your voter file addresses to the IP addresses associated with those homes. Everyone on that household's WiFi network sees your ad — across browsers, devices, and platforms. You're reaching the exact household you intend to reach, not a demographic proxy or a broad geographic radius.
Because targeting is based on verified physical addresses rather than browsing behavior, IP Targeting is fully cookie-independent. It doesn't require individual tracking or user profiles — providing accuracy and full privacy compliance as third-party cookies disappear.
Start with your modeled voter universe — VAN support scores, turnout history, ballot request data.
Physical addresses are matched to verified household IP addresses with 95%+ accuracy.
Your ad reaches every device on that home's network — phone, tablet, laptop, smart TV.
Match ad exposure back to the voter file. Know which households saw your message.
From Voter File to
Living Room Screen
Pull your target audience from VAN, past contact data, or turnout history. Segment by support score, geography, ballot request status, or any combination.
Your address list is matched against a database of verified residential IP addresses. No cookies, no browsing profiles — just the physical address you already have.
Ads serve across banner, pre-roll video, Facebook-style placements, and mobile — all from a single matched universe with consistent message frequency.
Deliver persuasion content, ballot return reminders, polling location info, or GOTV pushes — timed precisely around key campaign deadlines.
Set impression caps per household. Reach the same voter 3–5 times without oversaturating — matching the multi-touch standard of any modern voter contact program.
Match exposure data back to the voter file weekly. Know who saw your message, adjust creative, and redeploy to underperforming segments in real time.
Turn Requested Ballots
Into Returned Ballots
The goal isn't persuasion. It's reminder and follow-through. Digital ballot chase works when you can match a known supporter to ad delivery and time ads around return deadlines.
Build the Universe
Start with supporters who requested a mail ballot but haven't returned it. Cross-reference against county return data daily during the ballot window.
Segment and Prioritize
Separate high-support voters from soft supporters. Run different creative for each — urgency messaging for base voters, softer reminders for persuasion targets.
Run the Reminder Sequence
Serve ads saying "return your ballot now," "drop it off today," or "your vote hasn't been counted yet" across banner, video, and mobile — repeatedly, until the ballot is returned.
Include Practical Information
Drop box locations, return deadlines by county, cure instructions for ballots with errors. Low-friction information removes the last barrier between intent and action.
Suppress the Returned
As ballots are logged as returned in county data, suppress those households from the ad universe. Every dollar shifts to households still outstanding.
Built for Every Phase
of Your Campaign
Statewide Judicial Races
Undervote activation is the primary challenge in judicial elections. Reach consistent general-election voters who skip the bottom of the ballot — education-first content, then GOTV reminders at the household level.
Swing Universe Targeting
Precisely serve persuasion content to suburban collar-county households modeled as ticket-splitters or soft partisans — without wasting budget on your base or the opposition.
Mail Program Reinforcement
Coordinate IP-targeted digital ads to drop the same week your direct mail lands. When voters see the same message in their mailbox and on their devices, retention multiplies.
GOTV 72-Hour Window
Shift the full IP universe to GOTV content in the final 72 hours. Serve polling location info, Election Day reminders, and ride-to-polls messaging across your entire base universe.
Ballot Return Chase
Match requested-but-unreturned mail ballots to household IPs. Run a continuous reminder sequence with drop box locations and deadlines until the ballot is returned and suppressed.
Issue and Ballot Initiatives
Build household audiences from petition signers, coalition member lists, or voter file issue proxies. Deliver education content before urgency — voters must understand the issue before mobilization lands.
Pennsylvania-Built.
Statewide-Proven.
ECA Media Group brings over 200 campaigns of Pennsylvania-specific experience to every IP targeting program. We know the voter file. We know the precincts. We know what moves voters in the Lehigh Valley, Philadelphia, and every county in between.
Voter File Integration
Every IP universe built directly from VAN/VoteBuilder pulls — support scores, contact history, ballot data — so ad delivery matches your field operation exactly.
Integrated with Your Program
IP targeting runs alongside your mail, field, and phone programs — not separate from them. Message coordination across every channel is built into every engagement.
Creative That Converts
Professional design quality on every ad. A/B testing on all placements. No creative runs longer than 14 days without a performance review and a tested alternative.
Real-Time Optimization
Weekly performance dashboards matched back to the voter file. Budget follows results. Suppression lists update as ballots return. No set-it-and-forget-it.
Cookie-Free Compliance
IP-based delivery requires no individual tracking, browser data, or behavioral profiles — fully compliant as the digital landscape shifts away from third-party cookies.
Statewide Scale
From a single legislative district to all 67 Pennsylvania counties, we scale IP targeting programs to your budget, timeline, and voter universe architecture.
Ready to Put Your Message
in the Right Living Room?
Tell us your race, your timeline, and your universe. We'll build the program.
Contact ECA Media Group